We have integrated tracking codes from the Google AdWords tool on this website. Google AdWords is an Internet advertising service that enables us to serve ads in Google's search engine results as well as in the Google advertising network. In the Google Network, ads are distributed to web pages using an automatic algorithm, taking into account pre-defined keywords, topics, or interests. The operator of Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third parties and in the search engine results of the Google search engine.
If you come to our website via a Google ad, Google will place a so-called conversion cookie on your computer. A conversion cookie loses its validity after a maximum of 60 days and is not used to identify the person concerned. The conversion cookie is used to determine whether certain sub-pages, such as a form for ordering brochures, have been called up on our website. The conversion cookie enables us and Google to track whether someone has clicked on an AdWords ad, been redirected to our website and has reached a previously defined target page (conversion page).
The data and information collected through the use of the conversion cookie is used by Google to generate visit statistics for our website. We use these visit statistics to determine the total number of users who have been referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the person concerned.
With the help of the conversion cookie, personal information, such as the websites visited by the person concerned, is stored. Every time you visit our website, this personal data, including the IP address of the Internet connection you use, is transmitted to and stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.
As already explained above, you can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
In addition, you have the opportunity to object to interest-based advertising by Google. To do this, you must access the link www.google.de/settings/ads from any of the Internet browsers you use and make the desired settings there.